When you get sent a lot of invites and press releases for events and
products you have no interest in, they all start to merge into one
grey mass of lies and hyperbole. But today, some Icelandic jacket
manufacturer sent us a load of dried fish vacuum packed onto an
invite.

That’s how you make yourself stand out. Sadly Icelandic dried fish
tastes a lot like dry breakfast cereal steeped in fish food and salt.
So,  well done for grabbing my attention. Not so well done, for the
whole not making me feel ill for 20 minutes thing. Who the hell eats
this shit?