Some IP dude who works at a telemarketing place and has a funny blog has written a book and everyone in the world wants one. His site gets millions of hits a month and the book was number one on Amazon for weeks! Even today it’s number 32. Why? Who the fuck is this guy? We don’t know. All we know is his popularity is 100% based on word of mouth and if our advertisers ever find out how few people care about ads these days we’re fucked!