Brummie foursome Peace got together last autumn and swiftly signed to major label music pimps, Columbia, in March. In exchange for their signature, they demanded Columbia rent out a billboard in their hometown, emblazoned with their photo and a tag that read “WHAT THE FUCK BIRMHINGHAM”. Dicks or the best label demand from a band ever? I met up with Peace on a sweltering Wednesday afternoon when they were VERY hungover to find out.

So what were you all up to last night considering that you’re hanging now?

Harrison: We shot a video yesterday. Then we had some celebratory drinks.

Doug: We had slush puppy margaritas.

Oh yeah?

Harrison: Then two pints of Jaeger bite. Like a snakebite, but in the drink they put in the cider and beer with a shot of Jaegermeister…

Doug: They actually warned us before.

Harrison: I think it’s actually illegal to sell them.

It sounds fucking disgusting. Anyway, I was wondering, do you regret picking “Peace” as a band name? It’s not very Google friendly. 

Doug: I always liked it, in the early stages, I like that someone had to make the effort to find us. They liked our music so much that they’ve put a bit of their own time and their own day to just try and find out a bit about the band, it’s quite nice.

Harrison: It sounds sort of cliché and horrible but it’s nice to not have to solely rely on the internet – what the fuck did people do before? You know what I mean? It’s kind of cool. It’s kind of liberating.

Doug: All of our fan base was brought up from live shows rather than media hype.

Dom: We’ll never be hashtagged.

Read the rest over at NOISEY.