As consumers brave the cold and the seething, pepper spray-happy crowds for holiday shopping this year, they’ll have more options than ever for clothing that claims to be “eco-friendly,” both in boutiques and in major chains.

Fabric from bamboo is being touted as an environmentally friendly alternative to typically-pesticide-heavy cotton clothing. No disputing that it’s soft, colorfast and grows like a weed. Or when you buy bamboo fabric are you just getting, uh, bamboozled?

Read the rest at Motherboard.