Politics aside, Donald Trump’s ability to hold the attention of an audience — and a nation — is undeniable. It’s a quality anyone who does public speaking has to be envious of.

To find out what makes Trump so hard to ignore, VICE News spoke to Dr. Jennifer Mercieca, a professor and historian of political rhetoric, and Mark Liberman, a professor of linguistics and computer science. Both have studied Trump’s speech extensively and together they provided us seven signature moves Trump uses to engage an audience.