Pulse

Apple’s stock suddenly dropped after that Face ID fail

Moments after Apple’s Face ID demo face-planted in front of millions of viewers during its annual product unveiling, the company’s stock took a sharp dive.

The drop from around $163 a share to $159 a share — its lowest point on what should have been a banner day — took place right after Craig Federighi, Apple’s senior vp of software engineering, came onstage to demo the new technology but failed to unlock the phone on the first try.

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Correlation? Causation? Hard to know — especially when you can’t get your phone unlocked to check.

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