If you’ve ever sat around staring at the ol’ webs thinking, damn, this would be a great place to distribute porn, you’ve been vindicated: the .xxx domain is live as of Friday. Despite costing way more than a .com domain and having really no point aside from allowing conservative governments an easy censorship target, there’s currently 600,000 reservations for URLs under .xxx.

But, seriously: no one likes .xxx and it looks mostly like a big cash grab by, I guess, ICANN, the U.S.’ domain name overseer, and contractor ICN, which gets $2 a pop for registrations. Church types hate it, of course, because it involves porn—and porn is super-evil—and free speech advocates hate it because of the above mentioned ease of censorship. No matter: prepare to update your bookmarks.

Connected:
Where, Why & How Does Internet Censorship Work?: A Visual Map
Internet Anti-Censorship Tools Exist: Why Is No One Using Them?
The Real Battle Over Chinese Internet Censorship Is All About World of Warcraft

Reach this writer at michaelb@motherboard.tv.