As the search giant prepares to bury every journalist’s best friend, Google Reader, it’s releasing a new way for people to find GIFs, the undead image format of the 1990s, thanks to new filters in its Image Search called “Animated,” and “Transparent.”
It may be the first time the GIF has been formally corralled into a search tool. As a maven of GIFs, it’s just the type of tool I’ve been waiting for. From the good ol’ Google Alerts setup for “GIF + { },” tags, to the “Tumblr + GIF + { }” Google searches, to the searches within Dump.fm, to classic GIF arsenals like this one, to scanning Buzzfeed for its GIF-listicles, there haven’t been simple, straight-forward ways to track down GIFs. Which also means that just about anyone will be able to deploy the format in their internet comms, perhaps establishing a new high-low GIF art divide, and propelling us even faster towards peak GIF.
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This is how Google explained it–though no word on how they pronounce it.
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The loss of Reader and the gain of GIF search might give pundits like Bruce Sterling something to say about the death of literature and the rise of visual culture. The Times and the Oxford Dictionary and the Museum of the Moving Image (all Johnny-come-Latelys) will find in this more evidence of the GIF’s nostalgic relevance. Tech bloggers might see this as a response to Twitter’s Vine play. Perhaps its a sign that Google has noticed its own recent search trends:
Meanwhile, the GIF will wedge itself even deeper into Internet conversations, emerging further from the corners of the web and into the mainstream spotlight. Which, depending upon your existing relationship with the GIF, may or may not be something to
about.
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