Kendrick only just dropped this track a few weeks ago, but has a video out already, which I guess is what happens when you’re freshly signed to a major label and they make you like, actually do your job. I mean, in the nineties, back when the music industry still ran shit, no-one ever heard the song before the seeing the video.

This is the first cut off his grammar-hating upcoming debut, good kid, m.A.A.d city, out in October. The video, I think, is supposed to *conceptual* or something, cos I have no idea WTF is happening. But despite the lyrics, it’s like, the worst cautionary tale against alcoholism ever ‘cos it seems to features all the best bits of drinking; y’know, parties, broken homes, a blackout and then almost drowning in a swimming pool.