PAM
i-D
DAF
Vice: How much is PAM a fashion label, and how much is PAM a sort of an art project? Mischa Hollenbach:
That’s a tall order. A lot of streetwear brands are now starting to branch off from clothes. Why is that?
So what you’re saying is PAM is less about a buying into style X and more a way of getting people to think about the new X, right?
EP
You’re always going on about the Memphis Group and post-modernism—when people thought liking patterns and color meant your mind was free. Why’s that?
When fashion designers do the occult it’s usually a bit corny. Why do you guys reference it?
PAM sort of equals pyramids. Oh great, now I’m talking like that too. Since anyone fashionable will be bored of pyramids by the time they read this, what’s the new pyramid?
sandals
E2-E4
Tell me about PAMbooks.
A lot of streetwear brands try and do art or books or whatever, but it almost always seems as if the guys behind it are too stoned to do anything that might innovate on any level. You do some interesting stuff, so congratulations to you. You’re not a high fashion label either though. Should I be confused?
This quote of yours—”New forms, new people, new races, the people we haven’t seen yet”—is a really exciting way of summing up fashion. What’s new at the moment?
Lone Wolf and Cub
New people? Does that equal transhumanism?
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