White Lightning influence the events that affect our lives. If you believe that you’re in control, then you also believe that you’re worth something, and you won’t gamble it away by smoking crack. experience and modeling . But most of it’s drilled into our heads by parents and teachers who keep reminding us that we’re worth something. And the pushier the parents and more expensive the teachers, the more self-efficacy you have. Which is how you produce posh idiots with wavy blonde hair and wide nostrils that genuinely believe they can (and often do) rule the world. It’s nothing to do with ability, and everything to do with perception. Number 1: Anyone that’s been even mildly hooked on hard booze, drugs or fags–and most decision makers have not–knows you can and will find the money to get them. It won’t be long before 20 Marlboros hit £10 and ten million people in the UK won’t be quitting anytime soon. Number 2: Number 3: no money and no prospects want to bail out and self-destruct then it’s nobody’s business but their own. There are lots of jobs which are far worse than being a drunk. pipe dream , especially when you end up an outcast to 99% of the people around you. At 69p a can, White Lightning is cheaper than a dose of Prozac, and easier to come off if you want to get back to being normal again. The truth about cheap booze or any other escape option is that it’s nobody’s choice but our own. NEIL BOORMAN