J-Factor is an Italian Christian music talent show that was founded in 2009 with the blessing of the Evangelical Pentecostal Church, a relatively unknown denomination with 50,000 followers. According to J-Factor’s website, the show is “neither a doctrine, nor a charity event, nor a prophetic vision, but a one night show that takes place once a year” which aims, quite simply, to promote Evangelical Christian music in a Catholic country.